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The Search Engine Hat
Search Engine Optimisation
This phrase can make the most savy of Flash
designers cringe. Most Flash designers are hired to create animated
ads, eye catching web introductions or snazzy online interfaces. For
Flash artists it is a labour of love to create a beautiful piece of
online art. For the paying clients, it is about results.
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Though many of us were drawn to Flash as a tool to create art, the
realities of everyday life require us to find a way to generate an
income from our Flash skills. For a number of Flash artists, this means
becoming a web designer and an online marketer as well.
Many business owners who are desirous of an online presence want
to be sure their website can be found in a variety of search engines and
they expect you to know how to do it. Though it may seem overwhelming
at first, you can begin to educate yourself on the do's and don'ts of
Search Engine Optimisation; and best of all, it won't cost you a thing.
The Basics
For a quick run down of the basics,
Pandia Search World
is a good place to start. They provide
Search Engine Marketing 101,
a free set of tutorials that walks you through how to select appropriate Keywords,
Search Engine Friendly Code and Webdesign, Link Popularity and Search
Engine Submissions.
A More Detailed Overview
If Search Engine Watch isn't on your
list of regular reading, add it now. Not only do they provide a list of ideas on how to optimize your
site for crawlers, they provide an overview of what Search Engines look for and which ones
attract the most users.
Below are a list of links that will be invaluable for those of you just getting your head around all this Search
Engine stuff! This series of short articles provides a brief history and general understanding of the processes
involved before giving you a list of ideas on how to attract Web Crawlers to your site and
how to get your head around the basics of how Search Engine Submission works.
Essentials of Search Engine Submission
Optimizing for Crawlers
Most of us have to wear a number of different hats: web designer,
Flash artist, counselor to those who feel overwhelmed by the idea of
technology in general. Many clients will see you as the keeper of
all technological knowledge and expect you to be the expert. Take
the time to educate yourself and keep up-to-date on the latest trends.
The main ingredients are time and effort. Give it a go!
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